About
I’m a product-focused designer with a business background who loves getting to the heart of a problem, shaping the vision, and bringing ideas to life. I enjoy working at the intersection of product strategy, design, and creativity — from figuring out what to build to getting my hands dirty making it happen.
Most recently, I was the Founding Designer at Ray, where I helped take a product from the ground up to an App Store launch, growing it to 900 users. I love the challenge of building something from scratch, wearing different hats, and figuring things out along the way. I consider myself a lifelong learner.
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I believe great design starts well before opening a design tool. I’m drawn to understanding the business, digging into user problems, and connecting the dots between what people need and what makes a product successful. I love turning ambiguous ideas into clear product direction and bringing that vision to life through thoughtful, hands-on design.
See my work02
Outside of my day-to-day design work, I’m the proud co-founder of Desi2Step, a wedding and event choreography brand. What started as a love for dance has grown into a creative business where I get to bring people together, tell stories through movement, and create experiences that feel personal (and got to be featured in Vogue!). Building my own brand has given me a whole new appreciation for the intersection of creativity, business, and community.
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You’ll probably find me dancing! I’m a lifelong student of movement, from Kathak and Bollywood to Hip Hop and heels. I also love teaching and choreographing and currently teach in the local Boston community.
I’m happiest exploring somewhere new, whether that’s a spontaneous weekend trip or a big adventure.
I love spending time outdoors, chasing fall colors, discovering new coffee shops, and cooking with my husband, Hans.
I’m always looking for good music, great food, and an excuse to bring people together.
Feel free to reach out at simranj2015@gmail.com!
