Simran Jobanputra KumarBoston, MA

Product designer & creative founder specializing in 0 to 1 experiences.

I have 8+ years of experience designing consumer and enterprise products, with a focus on AI, product strategy and beautiful craft. Most recently, I was the founding designer at Ray, an AI personal trainer.

I’m looking for staff and senior product design roles, particularly in health, fitness or e-commerce.

ResumeLinkedIn

Selected work

Three Ray screens: a check-in on the home screen, Sarah’s personalized plan, and a profile with her training cycle

Building trust in an AI trainer

Clarifying Ray’s value from day one, leading to a 20% increase in subscriptions.

Hopper hotel list and map on two tilted phones

Redesigning hotel shopping

Simplifying Hopper’s hotel list, leading to a 14% increase in conversion.

A phone propped on a water bottle runs Ray’s rep counting for a dumbbell row: the coach demonstrates, her own camera view sits in the corner, and a rep bar and 1 of 12 counter track her set while she rows on a bench behind it

Defining UX for rep counting

Coming soon

Coming up with novel patterns for a hands-free rep counting experience.

Ray’s brand and design system

Building the Ray app’s first brand system, including motion design and Ray’s voice.

More work

Ray · AI-driven researchBuilding Ray’s GLP-1 programInsights from a 4-week study with 20 participants on GLP-1s that unlocked Ray’s first partnership, with GoodPath.HopperVideo feed for booking travelA 0 to 1 video shopping feed, leading to a 7% increase in conversion.Sight MachineDesigning role-based access for factoriesA dashboard for controlling who sees each factory’s data, helping close two Fortune 500 customers.