Hopper · Lead product designer
I designed a 0 to 1 video shopping feed at Hopper, where travelers can get inspired by real trip reviews and book hotels straight from the video.
Results
The opportunity
Travelers often find trip ideas on Instagram and TikTok, then leave to book somewhere else. We saw an opportunity to bring both into Hopper with a video feed of authentic reviews from past travelers, where you can book the hotel right from the video.
Final design
Process
Here’s how we went from proving travelers would upload videos to the MVP we launched.
1 / 3
For a social feed to work, we needed users to actually create content. Before building in-app video, I built a scrappy upload website and promoted it on the Hopper home screen and in texts and emails after booking, before check-in and after check-out. It drew 900+ uploads, about 18% of users in the test.
2 / 3
Testing with 20+ participants showed that we should drop the “creator program” framing and speak to the average traveler instead, which led to more authentic videos (and more of them).
We also added tips that nudge reviews toward price and location, since that’s what Hopper users care about most.
3 / 3
Remote testing led to three changes before launch. We added multiple uploads at once, bottom navigation for a clear way in and out of the feed, and a new spot for the cart.
Inspired by Flip
To fast-track the MVP, we used Flip, a video commerce app that grew 500% in 2022, as our playbook. Not everything translated to travel, though. Flip’s small cash rewards make sense for $20 makeup, but they don’t really move the needle on a $250-a-night hotel, so we tabled the money counter.
There’s more to this project that I can walk through during a live interview.
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